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About Me

Daima Hines salon consultant, stylist educator, and expert product reviewer.

Hi! I'm Daima.

Thank you for stopping by! Let's Talk Shop was born out of my love and devotion to the salon industry. It has been my life's work to learn, grow, and educate within my field. Here we cover frequently asked questions from clients in "The Beauty Blog" and tackle challenges from behind the chair in "The Salon Blog". Spend a little time perusing existing articles, and feel free to drop me a line requesting content on a new topic. Don't forget to subscribe to the blog so you never miss an update, and you are always welcome to share any post.

Stylist educator has color bowl and brush, scissors, and bottles on a table setup for a class.

20+ Years In The Industry

Alongside other projects, I have spent 20 years in the salon industry. My salon background is completely in booth rental, both as a renter and as an owner of a booth rental salon. Having been on both sides, I know rental structured salons have a unique set of challenges and rewards, and I am well prepared to tackle them with you. 

Salon owner has business materials spread out in their office to organize their business.

A Passion For Entrepreneurs

The dreamers, the go-getters, the ones who take what can't be done and do it; these are my people. I believe small businesses change lives, not just for the owners but for the patrons, employees, communities, and for generations to come. I think entrepreneurs need more cheerleaders and I am here in your corner, rooting for you.

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